Membership attach rate.
The share of eligible visits that end with the customer enrolled in a maintenance plan.
What is membership attach rate?
Membership attach rate is memberships sold divided by eligible visits. Eligible usually means any maintenance or service call where the customer does not already have a plan.
Why it matters
Memberships convert one-time customers into recurring revenue and materially extend lifetime value. They also smooth the slow season, because plan visits are scheduled work you can place where the calendar is thin.
How Lakehouse handles it
Plans are built into the job flow and bill automatically. See memberships.
See how Lakehouse puts this to work for your shop.
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