Building a maintenance membership program

Why memberships change your business

Memberships turn unpredictable job-to-job income into recurring revenue you can count on. Even a modest base of members changes how your slow season feels.

Design your tiers

A good-better-best structure lets customers self-select. Include tune-ups, priority scheduling, and repair discounts. Keep each tier easy to explain in one sentence.

Price from cost up

Add up the labor and parts of the included visits, add your margin, and divide across twelve months. Never price by guessing at a competitor.

Sell it on every job

Make the membership the default offer at the end of every visit, not an afterthought. The best time to enroll a customer is right after great work.

Automate billing and retention

Automatic billing and renewal keep the revenue predictable. See memberships.

Key takeaways

• Memberships create predictable revenue.
• Price from your real cost, not a competitor.
• Offer the plan on every single job.