Glossary

Speed to lead.

The elapsed time between a lead arriving and a real response reaching the customer.

What is speed to lead?

Speed to lead measures how long a prospect waits after they call, text, or submit a form before someone responds. It is measured in minutes, not hours, and it is the metric most home service shops lose on without knowing.

Why it matters

Home service buyers are usually contacting several companies at once, and the first credible response often wins the job outright. Most of the delay is structural, not effort: calls that arrive after hours, or leads from marketplaces that land in an inbox nobody is watching.

How Lakehouse handles it

An AI voice agent answers calls around the clock, and text and Thumbtack leads get an automatic reply. See speed to lead.

See how Lakehouse puts this to work for your shop.

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See it on your own jobs.

Book a working session and free business audit with the Lakehouse team. Bring a real job, a real estimate, and a real question about running your business. We will show you how Lakehouse handles it.

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